How to use keywords for SEO?

By on January 4, 2015

I’m going to touch this subject because I see so many mistakes made by a lot of bloggers especially beginners, but also by experienced ones. Why? Because sometimes you get so involved telling the story and forgetting about the technical stuff.
Using keywords correctly throughout a page and a website can be critical when you are trying to improve search engine ranking as part of your Internet promoting strategy.

What are Keywords?

Keywords are not in fact random words as many users might think or just post meta tags as they are often mistaken for. They are more like groups of words and phrases that Internet users type into the search engine, such as Google, to find websites that match what they are looking for.
When you write an article on your blog, you focus on the message delivered to your readers, so the information has to be clear and easy to understand. But you also have to think about how the users are going to find the information that you provide, what they are going to search in order to find the the way to your article.

For example, you write and article with a recipe about your mother’s perfect pineapple pie which she always makes for Christmas etc. (I know… I always use food examples – I’m not fat but I like food :P). You provide the recipe and everything, there is also a story around this pie, memories, the smell of it on the Christmas morning, how the entire family gathers around the table, etc. So, you give your readers a good recipe and a positive experience through the Christmas scene you’ve described. That’s a perfect way to interact with your audience.
It’s all good until here but what title are you going to use for your article?
“My mother’s perfect pineapple pie”, “Christmas pineapple pie”, “Christmas morning pineapple pie” etc. Those titles sound nice and appropriate for your article. But you have to keep in mind that you still own a cooking blog and you still provide recipes. So you have to choose a title based on what you think the users are going to search for in order to get a pineapple pie recipe.
So your title should sound more like “How to make a pineapple pie?”, “Best recipe for pineapple pie” etc.
So, you see? This is a good example of Keywords. Not that hard, right?

How to use keywords for SEO?

Now you understand keywords. Let’s see where and how to use them in the article.
In the above example I’ve chosen the keywords: “how to make a pineapple pie” and “best pineapple pie recipe
So these keywords are to be used as follows:

  1. In the title of your post
  2. In the link of your post (for WordPress users see Permalink Optimization)
  3. In the Meta Tags
  4. In the Meta Description
  5. In the body of your post. Be careful to use keywords wisely so that your text looks natural. Don’t overdo it, otherwise your text will look weird like a keyword spam – annoying the readers and even harming your SEO.

Some businesses choose to include keywords that are relevant to their business site domain name. This strategy is very good as long as it is inline with the brand identity you have for your website.
Paying attention to the keywords can really make a big difference in your traffic.
There are also a lot of free tools available that can help you in this matter.

For WordPress users there are free plugins like WordPress SEO Tamer and WordPress SEO by Yoast.

So, this is basically how you use Keywords for SEO (Search Engine Optimization).
Don’t make the mistake of thinking that keywords will rank you up in a couple of days. Keywords ranking takes time (we are talking about months up to a year).

Keep writing smart using keywords for SEO ranking!

One Comment

  1. Kareen

    January 6, 2015 at 5:04 pm

    You make things look so simple! Thank you for this wonderful article!

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