Removing Ads from your Blog can increase your revenue
No, I am not! 😛
The other day I was reading some blogs I look up to, and I came across a discussion about this idea of “removing ads from your blog” and thought this is a good topic to write about.
I know it sounds like a crazy idea, I thought the same in the beginning but after looking into it, it started to make a lot of sense.
This is how it works:
Have you noticed that most of the times your Ads (Google Adsense) are showing campaigns of products that you are already affiliated to?
For example you have affiliation links to SumoMe. Most of the times, your Ads will look like this:
There are also other reasons why you should consider removing ads from your blog.
1.Payment and Stress.
Of course, you can make money with AdSense. Many of us did and are still doing, especially when one of your blog posts goes viral. But if you’re turning your blog into a business, you can’t rely only on viral articles, and that’s a fact.
The thing is Ads don’t pay as well as they used to a few years ago. You also have to be very careful about your topics and content, as the policy of the ads is changing and they can simply exclude you from the program if something is not right according to them. I find to be pretty stressful to have this strings attached, to make my design and write my articles according to some Advertising Policy (even if it is Google Adsense)
2. Cleaner template.
Let’s be honest, ads doesn’t help the looks of your template at all (especially on responsive templates) and sometimes it can affect the loading time of your blog. You work hard and spend money for your blog to look pretty and then you ruin it with some ads – it doesn’t feel right.
3. The trust and the experience of your users.
What if your ads are showing something against your topic, something that you don’t approve of? The thing is that most of the users don’t know about contextual and retargeted ads. They just see your website and take the information shown on your page as it is. So you don’t want them to receive information that is in contradiction. Otherwise they can lose their trust in your blog. So you see now? Some ads can break the trust of your users.
When you create a community of people that share the same passion as you do, they trust an honest review you write and they know that if they click something on your page, it is the real deal.
The experience and the trust of your users can also be broken with excessive advertising. How many times have you been driven away from a website/blog because of excessive ads. I know I have a lot. Some people simply don’t know when and where to stop.
Excessive advertising is going to make you earn less in the long term.
Be smart! Don’t trade dollars for pennies!
4. Ad Blockers
Another good reason to consider removing ads from your blog in favor of affiliation programs is Ad Blockers. Many users (and the number is growing) are using Ad Blockers.
When a reader using an Ad Block comes to your site, you are not going to receive any impression (and of course no clicks). Your ads will just be empty spaces which will result in bad design for the user and no revenue for you.
Personally, I’ve made some experiments with ads and without them, and I’ve got some incredible results.
On some of my blogs I’ve decided to remove the ads because the revenue has nicely increased.
On other blogs I decided to still use Adsense (including BloggerWizard) because I did not rich the desired audience yet, and it seems to work better this way for the time being.
What do you think about this? Does this make any sense to you?