Removing Ads from your Blog can increase your revenue

By on October 29, 2015

Times Square New York BloggerWizard“You say that by removing ads from my blog can increase my revenue… Are you crazy?”

No, I am not! 😛

The other day I was reading some blogs I look up to,  and I came across a discussion about this idea of “removing ads from your blog” and thought this is a good topic to write about.

I know it sounds like a crazy idea, I thought the same in the beginning but after looking into it, it started to make a lot of sense.

This is how it works:

Have you noticed that most of the times your Ads (Google Adsense) are showing campaigns of products that you are already affiliated to?

For example you have affiliation links to SumoMe. Most of the times, your Ads will look like this:

Blogger Wizard AdSo,  if a user comes in and clicks on the banner, you are going to get some cents. But if the user is going to use your affiliation link, you are going to earn a lot more.

There are also other reasons why you should consider removing ads from your blog.

1.Payment and Stress.

Of course, you can make money with AdSense. Many of us did and are still doing, especially when one of your blog posts goes viral. But if you’re turning your blog into a business, you can’t rely only on viral articles, and that’s a fact.

The thing is Ads don’t pay as well as they used to a few years ago. You also have to be very careful about your topics and content, as the policy of the ads is changing  and they can simply exclude you from the program if something is not right according to them. I find to be pretty stressful to have this strings attached, to make my design and write my articles according to some Advertising Policy (even if it is Google Adsense)

2. Cleaner template.

Let’s be honest, ads doesn’t  help the looks of your template at all (especially on responsive templates) and sometimes it can affect the loading time of your blog. You work hard and spend money for your blog to look pretty and then you ruin it with some ads – it doesn’t feel right.

3. The trust and the experience of your users.

What if your ads are showing something against your topic, something that you don’t approve of? The thing is that most of the users don’t know about contextual and retargeted ads. They just see your website and take the information shown on your page as it is. So you don’t want them to receive information that is in contradiction. Otherwise they can lose their trust in your blog. So you see now? Some ads can break the trust of your users.

When you create a community of people that share the same passion as you do, they trust an honest review you write and they know that if they click something on your page, it is the real deal.

The experience and the trust of your users can also be broken with excessive advertising. How many times have you been driven away from a website/blog because of excessive ads. I know I have a lot. Some people simply don’t know when and where to stop.

Excessive advertising is going to make you earn less in the long term.

Be smart! Don’t trade dollars for pennies!

4. Ad Blockers

Another good reason to consider removing ads from your blog in favor of affiliation programs is Ad Blockers. Many users (and the number is growing) are using Ad Blockers.

When a reader using an Ad Block comes to your site, you are not going to receive any impression (and of course no clicks). Your ads will just be empty spaces which will result in bad design for the user and no revenue for you.

Personally, I’ve made some experiments with ads and without them, and I’ve got some incredible results.

On some of my blogs I’ve decided to remove the ads because the revenue has nicely increased.

On other blogs I decided to still use Adsense (including BloggerWizard) because I did not rich the desired audience yet, and it seems to work better this way for the time being.

What do you think about this? Does this make any sense to you?

10 Comments

  1. SmashCup

    October 29, 2015 at 6:14 pm

    This is a very interesting point of view. I’ve never though ads can harm your revenue.
    For the time being, I’m running some pop-under on my website.

  2. Sandra

    October 29, 2015 at 6:17 pm

    I’m running ads too on my blog, but I intend to keep them 🙂

  3. leos

    January 19, 2016 at 9:45 pm

    haha without $$ we don’t have motivation

    • SmashCup

      February 7, 2016 at 9:44 am

      Leos you make $$ you make even more 😉
      This applies to bigger blogs, which don’t need ads to make money.

  4. puneet

    June 25, 2016 at 2:18 pm

    really creative idea
    the most important point here i found is its increase the user experience of all your users ,

    i felt many time while i am reading something a ad pop up in between most of time i bounce back from the website

    its bad for trust as well as users

  5. kish

    June 25, 2016 at 4:47 pm

    This is a very interesting point of view.
    many thanks

  6. kishnet

    August 3, 2016 at 2:13 pm

    this was perfect really.
    thank alote

  7. kishnets

    August 3, 2016 at 2:18 pm

    thanks

  8. torkish

    August 3, 2016 at 2:42 pm

    that was good idea

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